Ready-to-drink (RTD) cocktails have been around for well over a century. In fact, “Outing Club Cocktails” hit the market back in 1892. Today, the category has exploded in popularity. With an abundance of drinks to choose from, it is important to choose your RTD cocktail wisely. Read on for some key tips on how to make the right choice for you and your lifestyle.
- Understand the Nutrition Facts - When it comes to RTD cocktails, nutritional content doesn’t need to be published on the packaging. In fact, you might be surprised to learn that some RTD beverages contain an entire day's allocation of sugar in just one serving. Not sure how much that is? The American Heart Association has published guidance (click here). The key question is, what's in that RTD cocktail that you're about to purchase?
- Get to Know Your Brands - It pays to get familiar with brands that prioritize quality ingredients. Visit websites and social media accounts to dig for product information and nutrition facts. Does the brand publish this information? If not, why? A little due diligence goes a long way in making informed purchase decisions.
- Seek Out & Support Innovation – Finding and supporting innovation helps bring awareness to better product options. For instance, our company, Art of Pour, has set itself apart by eliminating 85% of the sugar found in some competitive offerings, while optimizing the overall experience and taste (www.artofpour.com). Once you find something that you like, help spread the word by liking posts on social media, sharing content, and leaving a comment!
In conclusion, there are many factors that come into play when choosing a ready-to-drink cocktail such as understanding nutrition facts, knowing your brands and finding innovative options. By taking these tips into consideration when picking out your next drink, you can make sure that you make an informed decision. Art of Pour is dedicated to providing customers with delicious cocktails made from real ingredients, with no added preservatives or artificial sweeteners/colors. Why not give us a try today?